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PERFORMANCE

How can you plan the future if you don’t understand the past?

  • Analyse and understand the performance of existing video assets

  • Determine precisely what content is working and more importantly, what is not and why

  • Develop an understanding about where and how audiences are engaging with the content

  • Allow learnings from existing content to inform future creative decisions

  • Define clear and achievable goals for your video to work towards


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OPTIMISATION

Remember your content is a representation of your brand

  • Ensure existing content has the best chance of discovery and maximise its awareness to the right audiences through the optimisation of imagery, metadata and presentation of video content

  • Review and advise on placement of content across all channels: website, YouTube, LinkedIn, Facebook and all other relevant platforms

  • Ensure consistency across all platforms to create a fluid and on-brand user journey