AXA

AXA is one of the world's biggest insurance companies, serving 100million+ customers worldwide. It is present in 50 countries and has over 149,500 employees worldwide.

Our relationship with AXA is longstanding. We have worked with them for over 3 years and our association encompasses their global as well as their local brands.   

From a global standpoint, we have supported an array of YouTube campaigns with content deployment, management, and optimisation across paid and organic channels. We have spearheaded video analysis and benchmarking strategies, we have developed content qualitative analysis and produced research studies into emotional interaction with video content. We have provided video best practice guidelines and ongoing support to their staff regarding their video strategy.

Within the local market, we have worked across AXA UK’s partnership with Liverpool FC, ensuring their films were fully optimised to guarantee maximum organic discovery:

AWARDS:

🥇 Best Use of Video to Aid CSR
🥇 Best Measurement or Evaluation Strategy
🥇 Best Use of Data
🥈 Best Use of Video from the Financial Services Sector
🥈 Best Use of Video