YouTube Marketing for Beginners
In today’s fast-paced digital world, brands are constantly looking for ways to enhance their online presence. One powerful platform that stands out in the digital marketing landscape is YouTube. Whether you're aiming to grow your brand, boost engagement, or increase website traffic, YouTube marketing offers an effective strategy for businesses of all sizes - and knowing how to market on YouTube if you’re a beginner is important for success and return on investment (ROI).
Whether you're a beginner in the realm of digital marketing or simply looking to expand your brand’s marketing strategy, this guide will walk you through why YouTube is essential and how to make sure you're using it to its full potential.
Why You Should Use YouTube for Digital Marketing
When it comes to digital marketing, few platforms offer the same potential as YouTube. With over 2.7 billion logged-in monthly users worldwide, YouTube and Google are the web's two largest search engines and with YouTube videos appearing in over 40% of search results their combined power is a goldmine for businesses aiming to reach a broad, diverse audience.
But why should you use YouTube for digital marketing?
Massive Audience Reach
Over 90% of people globally say they discover new brands or products on YouTube.
The platform’s huge user base allows businesses to tap into various demographics, from millennials to seniors, giving you the opportunity to market your product or service to nearly anyone with an internet connection.
Increased Engagement and Brand Visibility
Video consistently outperforms static content for engagement. With over 3.5 billion daily likes, plus features like comments, shares, and subscriptions, YouTube offers unmatched opportunities to build brand visibility and nurture a loyal audience.
Search Engine Ranking Potential (SEO)
YouTube is owned by Google, which means that YouTube videos are indexed by search engines. By optimising your videos with the right video SEO techniques, you increase your chances of appearing in search results. And with 40% of Google searches now showing video in the results page, this is more important than ever for discoverability.
Content Longevity
Unlike other platforms where content disappears quickly, YouTube videos have a longer shelf life. Once uploaded, videos can continue to attract views and generate traffic over time both organically and with paid media. This makes it an evergreen strategy for digital marketing campaigns.
Ready to jump in? Let’s look at how to get started.
How To Get Started With YouTube Marketing
If you're new to marketing on YouTube, don't worry, getting started is easier than you think and our team of YouTube experts are always on hand to help. Here are a few steps you can take to ensure your brand’s success:
Create an Optimised YouTube Channel for Your Brand
Before you start posting videos, you need a YouTube channel for your business. This channel will serve as the foundation of your digital marketing efforts and be the place where all your videos are uploaded. A well-optimised YouTube channel can help you gain subscribers, and ensure your audience comes back for more, so make sure it’s organised with a featured video, custom playlists, and an about section.
Know Your Target Audience
Like any marketing strategy, YouTube marketing requires you to know your audience. Understand who your ideal viewers are, what type of content they enjoy, and the challenges they face. This information will guide your video content creation process.
Create Engaging Video Content
The right content is key to success on YouTube. Whether you're creating tutorials, product demos, or behind-the-scenes videos, make sure your content is valuable, engaging, and aligned with your audience’s search intent. High-quality content will keep viewers coming back for more, increase subscriber counts and engagement.
Optimise Your Videos for Search (Video SEO)
To make your videos discoverable, you need to optimise them for search. Do your research and use relevant keywords in your video metadata (video titles, descriptions, and tags). And, don’t forget to make sure your thumbnails stand out, are consistent, and on brand.
Consistency is Key
Success on YouTube doesn’t happen overnight, you need to post videos consistently for momentum to build. Whether it's once a week or twice a month, maintaining a regular posting schedule will keep your audience engaged and coming back for more. Regular uploads also increase the chances of your videos ranking higher in YouTube's search results.
Best YouTube Strategy for Beginners
So, what is the best YouTube strategy for beginners? Here are a few tips to ensure you’re on the right track:
Make The Most of YouTube’s Tools
In addition to long-form videos, consider incorporating YouTube Shorts and Posts into your strategy. These different formats can keep your audience engaged and make you favourable to the YouTube algorithm.
Use YouTube Analytics to Improve Your Strategy
YouTube Analytics provides loads of information about your video's performance and your viewer behaviours - It offers data on views, engagement, audience demographics, and much more. Regularly reviewing these insights will allow you to fine-tune your content and strategy.
Engage with Your Audience
One of the most important parts of YouTube marketing is engagement. Responding to comments, encouraging viewers to like and subscribe, and fostering conversations in your videos and through Posts will help you build a loyal community and increase your brand’s visibility.
Cross-Promote on Other Platforms
One of the biggest advantages on YouTube is that your video doesn’t just need to exist on the platform. Share your content across your website, other social media channels, and email newsletters to drive more traffic to your channel and increase views.
Conclusion
Whether you're aiming to boost your brand visibility, drive traffic, or generate leads, incorporating YouTube marketing into your digital strategy is crucial for growth in the digital age.
By developing a strong YouTube strategy, creating high-quality video content, and optimising for video SEO, you can stand out in the crowded world of digital marketing. With time, dedication, and consistency, marketing on YouTube can be the game changer your business needs to thrive.
Need help with kickstarting your brand's YouTube marketing strategy? Get in touch and our team of YouTube experts will be happy to help!
