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STRATEGY

Every good story has a beginning and an end, so does your video strategy

  • Outline and deliver sustainable video strategies for individual teams or holistically across national/international businesses

  • Helping ensure that an end-to-end process is put in place, fully communicated and understood by all stakeholders, and that best practices are outlined, documented and adhered to

  • Assist with new briefs throughout the planning and creative development phases to ensure they have a clear purpose, destination and goal


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DISTRIBUTION

Distribution starts at home. If you don’t, why would others?

  • Ensuring video content is distributed through all available organic channels in the best way to aid natural discovery and reach its intended audience

  • Review and map the user journey across all digital touch points to understand how best to integrate video into it

  • Challenge and support paid media strategies with ‘video-friendly’ formats to ensure content is widely seen, whilst focusing on engagement and quality audience, not just quantity of views