
Client Stories
B&Q
B&Q is one of the UK’s leading home improvement retailers, using YouTube to inspire DIY enthusiasts with expert tips, product reviews, and creative home ideas.
We delivered a strategic channel refresh, creative optimisation, Shorts strategy, paid media support, and content repurposing to drive engagement and reach.
Our Work:
Strategy & Setup
YouTube Channel audits
Search-led content strategy
Performance & Analysis
Detailed content performance reports
In-depth competitor benchmarking
Comprehensive channel analysis
Content & Creative
Thumbnail, title, and metadata optimisation
Shorts strategy and repurposing
Repurposing of existing content
Channel Management
Data-led weekly optimisation
Trend tracking and best-practice rollouts
Ongoing performance monitoring
Distribution
YouTube Ads strategy and execution
Paid/organic amplification
Awards
The International Content Marketing Awards 2024
🥇 Silver Winner Best Use of Data & Insight