Client Stories

B&Q

B&Q is one of the UK’s leading home improvement retailers, using YouTube to inspire DIY enthusiasts with expert tips, product reviews, and creative home ideas.

We delivered a strategic channel refresh, creative optimisation, Shorts strategy, paid media support, and content repurposing to drive engagement and reach.

Our Work:

Strategy & Setup

  • YouTube Channel audits

  • Search-led content strategy

Performance & Analysis 

  • Detailed content performance reports

  • In-depth competitor benchmarking

  • Comprehensive channel analysis

Content & Creative

  • Thumbnail, title, and metadata optimisation

  • Shorts strategy and repurposing

  • Repurposing of existing content

Channel Management

  • Data-led weekly optimisation

  • Trend tracking and best-practice rollouts

  • Ongoing performance monitoring

Distribution

  • YouTube Ads strategy and execution

  • Paid/organic amplification

view the case study

Awards

The International Content Marketing Awards 2024

🥇 Silver Winner  Best Use of Data & Insight

Client Testimonial

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