ABOUT US

Our Approach
to YouTube

Our Mission

Our mission is simple: to turn YouTube into a true growth engine for ambitious brands like yours, by untangling the platform’s complexity.

For more than a decade we’ve transformed overlooked, underperforming YouTube channels into strategic brand-owned platforms that drive measurable growth.

We break YouTube down into clear, strategic steps - making it powerful, practical, and easy to manage.

Find out how we can help

Who We Work With

We partner with in-house marketing teams at global consumer brands, including AXA, B&Q, Audible UK, and Diageo, among others.

Whether you’re just getting started or ready to scale, we’ll help you build a YouTube presence that delivers.

Check out our work
Logo with orange background and white text reading 'B&Q'
Audible logo featuring the word 'audible' in black lowercase letters and an orange stylized soundwave icon to the right.
AXA insurance logo with a blue square background, white stylized 'AXA' text, and a red diagonal line above the text
Close-up of the Seedlip logo in green text on a black background.
Breville Commercial logo with text in purple on a white background.
Nest logo with an orange oval background and the word 'nest' in white lowercase letters.
A person sitting at a desk with a laptop, taking notes on paper, with a smartphone nearby, in a well-lit study room.
A logo with a blue square background, white stylized letters 'AAA', and a red slash above the letters.
Close-up black and white illustration of a person meditating with a lotus flower design in the background.
Cineworld logo with a stylized red star and the word 'cineworld' in white lowercase letters on a black background.
A website banner with the text 'Nvidia' in black on a red background, and the words 'GeForce NOW' below it.
The logo of AXA and the logo of the European Research Firm.
Logo for The Cumberland with white text on dark green background and stylized house roof above the letter 'd'.
The Diageo logo with black text on a white background.
A vintage serif font logo that reads "ECHO COFFEE" with a star icon above, set against a black background.
Logo for London Business School with a blue background and white text
O'neill logo with a stylized 'N' symbol on the left and the brand name 'O'neills' to the right.
South Africa flag incorporating the word 'South Africa' in black on a white background.
A black and white silhouette of a woman sitting at a desk with a computer monitor, keyboard, mouse, and office supplies.
Salesforce logo in a blue cloud shape.
Logo with a hexagon behind the letters 'SGN' and an orange and navy blue color scheme.
Logo for MTV Awards with stylized text and design elements.
Yellow poster with black text that says 'The School of Life'.
Pink handwritten-style text that says "vitalize" on a black background.

How We Work With You

We become a strategic and collaborative extension of your team. Our bespoke Navigate Video process is designed to educate you on YouTube best practices, simplify the platform, and scale what works for you - in line with your unique business outcomes.

  • 1. Audit

    We begin by auditing your channel, content, and competitors. This helps us understand what’s working, what’s not, and where your untapped opportunities lie.

  • 2. Strategy

    Armed with insight and data, we build you a clear YouTube strategy that aligns with your goals - whether that's reach, retention, conversion, or brand lift. 

  • 3. Create

    We help you create with purpose - by developing ideas, briefs, and content that inspires, entertains or converts your audience into customers. From original content, to repurposing and thumbnails, we make sure every asset works harder.

  • 4. Optimise

    We manage your channel behind the scenes. We create metadata, playlists, thumbnails, info cards, and tags to make sure your content is discoverable, clickable, and aligned with YouTube best practice.

  • 5. Distribute

    We publish, promote, and amplify. Whether it’s organic scheduling or paid campaigns, we get your videos in front of the right people at the right time.

  • 6. Analyse

    We track your content performance, dig into the data, and benchmark against your goals and competitors’ channels to give you detailed reports on how your channel is performing.

  • 7. Evolve

    We use our knowledge and the data gathered to feed into the next phase of your strategy and ensure this is aligned to meet your business goals…

The Four Core Problems We Solve

YouTube isn’t simple. But with our expertise, we make it feel that way.

Here what we help you fix:

  1. Content Dumping Ground: Videos get uploaded but aren’t optimised or organised. Your channel’s passive and overlooked.

  2. Strategy Gaps: Content goes live without a plan, so growth is slow and inconsistent.

  3. Performance Confusion: You’ve got data, but don’t have the knowledge or time to decipher it and decide what’s next.

  4. Missed Growth Potential: YouTube isn’t driving meaningful business impact.

A person holding a large, red YouTube play button icon with a white triangle in the center.

Our Values

We live these values every day and our clients feel the difference.

  • Magnifying glass icon with a gear inside it, representing settings or search configuration.

    Curious

    We keep our finger on the pulse of every YouTube shift and trend, so you can stay one step ahead.

  • Pixelated orange and black logo with a geometric shape resembling a stylized letter 'M' or 'A'.

    Collaborative

    We act like an extension to your team. Providing honest conversations, fast feedback, and clear action.

  • Bar chart with five orange bars of varying heights, from left to right: medium, short, tall, tallest, and short, on a black background.

    Data-Driven

    We don’t just report on performance, we show you what it means and give advice on what to do next.

  • Minimalist abstract illustration of a person with orange and black shapes.

    Transparent

    We’ll never gatekeep. You’ll understand not just what we’re doing, but why it works.

  • Blurred colorful abstract background with shades of orange, purple, and blue.

    Simplifiers

    YouTube is complex. We make it clear, manageable, and actionable for you.

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