Knowledge Hub

Your go-to destination for YouTube marketing insights and free strategic resources. From how-to guides and platform updates to the latest trends and downloadable tools to help you build a winning YouTube business case. Our hub delivers the knowledge you need to build and grow a standout presence on the world’s biggest video platform.

Created by YouTube specialists, trusted by brands, and made for marketers who want real results.

Two people sitting at a conference table in a meeting room, smiling, with a large screen behind them displaying the words 'Thank you! Questions?' and various laptops, notebooks, and drinks on the table.
Person holding a large red YouTube play button icon.

How-To Guides

Step-by-step guides covering everything from designing high-performing thumbnails and crafting scroll-stopping titles to writing compelling descriptions.

View All

Features Playbook

In-depth looks at YouTube’s latest news and features from Shorts, Community Posts, Analytics, Playlists, and more. All with actionable advice on how to use them to drive results.

View All

Behind the Scenes

Updates, inside scoops, and a peek behind the scenes as we Navigate the world of YouTube. Check out our team wins, milestones, events, and everything in between.

View All

YouTube in Focus

Find out where YouTube is heading and how you can lead the way with forward-thinking perspectives, trends, predictions, and original insights from our team of YouTube experts. 

View All
A tablet screen displaying a promotional digital quiz titled 'The YouTube Channel Health Check' with a neon play button icon and call-to-action button 'Start Now'.

Don’t know what you don’t know?

Take our 5-minute YouTube Health Check and get quick, tailored actions to improve your channel today.

Take the YouTube Health Check