Cineworld Cinemas appoints Navigate Video and Ally & Mo Media to drive growth through YouTube
London UK, September 2025
We are proud to announce that Navigate Video has partnered with Ally & Mo Media to deliver end-to-end content creation, channel management, and performance-driven YouTube optimisation for Cineworld Cinemas.
The partnership is designed to accelerate audience growth, engagement, and ROI for Cineworld. The work will showcase the magic of the big-screen experience through behind-the-scenes content, “What’s On” features, and cinematic storytelling. It will also highlight Cineworld’s unique 4DX immersive screenings, encouraging viewers to return to cinemas.
Carla Boyd, Senior Social Media & Content Marketing Manager at Cineworld Cinemas, said: "When we put the Cineworld YouTube channel management up for tender, Navigate Video stood out. Their strategy wasn’t just data-driven, it was creatively aligned with our mission to reignite the love of cinema. From Cineworld’s freshly popped popcorn to the thrills of 4DX, their vision celebrates everything that makes cinema unique. We’re excited to see this partnership come to life."
The collaboration combines Navigate Video’s expertise in YouTube growth and channel optimisation with Ally & Mo Media’s proven production and content strategy capabilities, delivering high-quality, audience-focused content that drives measurable impact across digital and in-cinema engagement.
Strategic Content Planning: Data-driven YouTube strategy and optimisation
Content Production: Creative, high-quality video production
Channel Management: End-to-end optimisation and performance oversight
Performance Analysis: Insights from content creation and platform analytics
Both agencies bring significant client experience to the partnership. Navigate Video’s portfolio includes major brands such as B&Q, AXA, Breville, and Audible UK, whilst Ally & Mo Media’s clients include The Royal Institute of Philosophy, the British Motor Show, Aon and St James Place.
This partnership represents a new model for collaborative agency working, combining specialist expertise to deliver both creative impact and measurable results for Cineworld.
Stuart Stubbs, Founder of Navigate Video adds: "This partnership represents the best of both worlds for our client. Our expertise in YouTube strategy and channel optimisation, combined with Ally & Mo's exceptional ability to create stand-out, authentic content, delivers a complete solution that drives both engagement and measurable business results."
Rob Molloy, Managing Director at Ally & Mo Media, comments: “This partnership allows us to focus on what we do best – creating exceptional video content – whilst benefiting from Navigate Video's data-driven insights that directly influence our creative development. Their platform expertise guides our production decisions from the outset, ensuring we're not just creating beautiful content, but content that performs. It's the perfect blend of creative excellence and strategic intelligence."
About Navigate Video
Navigate Video is an award-winning YouTube marketing agency that helps global consumer brands grow by optimising their video performance and YouTube channels. Using data-driven strategies and research analysis, the team enhances channel visibility, engagement, and results to deliver commercial growth. Winner of the International Content Marketing Awards 2023 Grand Prix. For more information, visit www.navigatevideo.com.
About Ally & Mo Media
Ally & Mo Media is a video production company that combines creative content development with proven YouTube channel expertise. The team brings experience in building successful YouTube channels that have reached millions of subscribers and billions of views, alongside comprehensive video production capabilities for businesses seeking engaging, results-driven content. For more information, visit www.allyandmo.co.uk.
About Cineworld:
Part of Regal Cineworld Group, the second-largest cinema operator in the world, Cineworld are driven by a passion for innovation, bringing audiences the latest in cutting-edge cinema technology to create unforgettable experiences for stars of all ages. Every cinema, screen, and seat is powered by Cineworld’s people, from the warm welcome at the door to the freshly popped popcorn, Cineworld share joy through extraordinary experiences. For more information, visit www.cineworld.com
Media contacts:
Navigate Video: hello@navigatevideo.com
Ally & Mo Media: hello@allyandmo.com