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YouTube Growth Gap Report

Only 16% of brand YouTube channels achieve both reach and engagement

Discover where the ROI is hiding on brand YouTube channels, and how you can close the gap on your channel.

What you’ll learn inside:

  • Why only 16% of brand channels achieve both reach and engagement, and what the other 84% have in common

  • Why engagement, is the widest gap in every industry we analysed, including among brands doing everything else well

  • The Frameworks to show you where your channel sits and what to do to get more from your YouTube investment

Based on Navigate Video’s analysis of 998 brand YouTube channels across 10 industries, conducted with academics at the University of Sussex Business School.

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About Navigate Video

Navigate Video is a specialist YouTube marketing agency working with global consumer brands across the whole YouTube journey, including strategy, content, optimisation, distribution and paid media.

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